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DROGA5

ADCOLOR 2024:
Off-Mute

ADCOLOR is an annual 3-day conference that celebrates diversity and inclusion in the creative and tech industries (and more).

For 2024, ADCOLOR spotlighted the importance of being vocal about what and where you stand when it comes to diversity, equity, and inclusion in the workplace and beyond. Our voices will no longer be silenced; we are going off mute.

NOVEMBER 14–16, 2024









“

OFF-MUTE is a bold declaration that we will not let our voices fade out, especially when the world is determined to quiet us.

”


Tiffany R. Warren,
ADCOLOR Founder







Through use of recognized UI motifs and dynamic colors, our system is designed to toggle between the states of on and off and to visually reinforce the importance of taking action. The system’s transformative and flexible design extends itself into the physical environment, exploring sound, touch, lighting, etc, to make going off mute not just a mind-set but a lived experience.

Our bright colors embody energy, modernity, and positivity, bringing life to every space.







Our system flexed from environmental design right down to social assets such as speaker announcements. We created specific color combinations and lockups to accommodate for our variety of speakers.








We conceptualized a variety of merchandise designs with the ADCOLOR team, keeping close attention and consideration to details such as material and specific cuts to represent the culture and our audience.







We created a 103-page in-depth toolkit for our clients to use when creating event assets, from merch to wayfinding design; comps were provided as visual guidance. All colors were tested for ADA compliancy, too.

Motion concepts were provided to assist in directing animations and transitions for social, video, speaker events/panels, and main award show (thank you Helen).




Role: Designer 
+ Designer: Anna Céline Kårling Khan
+ Motion: Helen Teague
Design Director: Lia Sfiligoj 
Creative Director:  Courtney Richardson
Client: ADCOLOR

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