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Chase Sapphire x EEEEEATSCON 2022

Conceptualized and illustrated a custom Snapchat geofilter for a Chase Sapphire sponsored food event, EEEEEATSCON NY, held in Forest Hills Stadium in October 2022.

The goal was to highlight some of the most iconic and diverse foods that best reflect New York City.







sketches


The challenge was to be as inclusive as possible while ensuring the foods were recognizable as line art while also being at a smaller size. There were legal hurdles to jump over, but these sketches need to see the light of day, too.




Role: Illustrator, designer
Design Director:
Leslie Cheng
Creative Director: Courtney Richardson
©2024 SAMANTHA LEE 敏