Chase Sapphire x EEEEEATSCON 2022
The goal was to highlight some of the most iconic and diverse foods that best reflect New York City, especially the borough of Queens.
OCTOBER 2022
sketches
The main challenge was to be inclusive when it comes to true food diversity while ensuring ease of recognizability as line art, especially at a smaller dimension. We went through a few versions as we ran into a few legal hurdles/concerns when it came to the accuracy of the skyline and usage of public artwork.
Design Director: Leslie Cheng
Creative Director: Courtney Richardson