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Chase Sapphire x EEEEEATSCON 2022

Conceptualized and illustrated a custom Snapchat geofilter for a Chase Sapphire sponsored food event, EEEEEATSCON NY, held in Forest Hills Stadium.

The goal was to highlight some of the most iconic and diverse foods that best reflect New York City, especially the borough of Queens.

OCTOBER 2022








sketches


The main challenge was to be inclusive when it comes to true food diversity while ensuring ease of recognizability as line art, especially at a smaller dimension. We went through a few versions as we ran into a few legal hurdles/concerns when it came to the accuracy of the skyline and usage of public artwork.




Role: Illustrator, designer
Design Director:
Leslie Cheng
Creative Director: Courtney Richardson
©2025 SAMANTHA LEE 敏