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DROGA5

Apple & Eve Rebrand Concept

 Apple & Eve came to Droga5 with a branding ask.

Our team explored three different directions with an in-depth competitive audit to provide a design strategy and insight for each territory. The rebrand did not come to fruition, but we came up with three impressive research-backed concepts and directions. This page’s sole purpose is to showcase my illustrative direction.

DECEMBER 2023






The task was to help Apple & Eve stand out amongst both generational household names and modern younger competitors.

For my design territory, we wanted to appeal to the main audience of this product: kids — and the health-conscious millennial parents of said kids. We opted to be wholesome in our approach, playful with the type and illustration style, and kept our overall palette within a primary color world with an artful touch.





First, we had to simplify Apple & Eve’s legacy logo in order to modernize its look and feel and to align itself better to the intended direction of this design territory.






We explored various packaging options from multi-pack bottles and juice boxes to the prospects of an aluminum can to appeal to more than just an ultra young demographic.

A variety of illustrations were provided for different hypothetical flavors, allowing for a consumer to choose their own adventure.




We also explored potential in-store displays and social design, leaning into the archway motif from the logo.

Each arch is an portal/doorway into your own world, your own adventure.









We assembled an in-depth brand and competitor design audit in order to study the brand itself and develop a strategy for brand visual opportunities.





Role: Illustrator, designer
+ Designer: Shannon Choi
Design Director: Lia Sfiligoj
Client: Apple & Eve

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