Apple & Eve Rebrand Concept
Our team explored three different directions with an in-depth competitive audit to provide a design strategy and insight for each territory. The rebrand did not come to fruition, but we came up with three impressive research-backed concepts and directions. This page’s sole purpose is to showcase my illustrative direction.
DECEMBER 2023
For my design territory, we wanted to appeal to the main audience of this product: kids — and the health-conscious millennial parents of said kids. We opted to be wholesome in our approach, playful with the type and illustration style, and kept our overall palette within a primary color world with an artful touch.
A variety of illustrations were provided for different hypothetical flavors, allowing for a consumer to choose their own adventure.
Each arch is an portal/doorway into your own world, your own adventure.
+ Designer: Shannon Choi
Design Director: Lia Sfiligoj
Client: Apple & Eve