DROGA5HP: “The Cookie Problem”
With the right tools, homework doesn’t have to feel like work.
A girl goes on a whimsical and unforgettable adventure as her homework comes to life with the use of a HP Smart Tank printer.
APRIL 2025
In addition to designing the title card, I illustrated a realistic CMYK-palette chocolate chip cookie that served as a foundation for the baked cookies that came to life at the start of the film.
I also provided a custom design for the “Print’s Milk” milk truck in the milk man and cookie thieves chase scene.
I created templates for a key visual, digital banner ads, and social assets, all of which were aligned with HP’s new 2025 visual identity developed by our friends at Droga5 São Paulo.
This campaign marks the debut of their new modern and dynamic look and feel.
Illustrations as a part of HP’s brand library.
I also created illustrations for worksheets meant for social media. Each worksheet spotlighted a different feature/trait of HP’s Smart Tank printer.
These were were not used by client.
misc. behind the scenes
Role: Illustrator, designer
Art Director: Pei Chi Teh
Copywriter: Lida Tozzi
Creative Directors: Chris King, Ant Tull
Lead Producer: Odalis Lopez
Head of Art:
Carrie Levy
Director: Martin Krejci
Client: HP