Meanwhile Back in Queens:
“Dear Summer”
Ain’t no summer like a Queens Summer.
I created an original pattern, illustration, and custom letttering for MBIQ’s Summer capsule: “Dear Summer.”
All themes and symbols pay homage to the roots and culture of Queens, NY.
LAUNCHED AUGUST 2024
Within the design, you’ll spot symbols representing Queens and New York City as a whole, including roses, tulips, wampum shells, and an ode to the iconic New York coffee cup.
The tulip represents the Dutch and the rose represents the English, held together by Wampum beads, the indigenous peoples of the Eastern Woodlands.
Client: Meanwhile Back in Queens
Film: Afzan Shaikh
Photography: Jatinder Channa