Ray-Ban Meta
Spring/Summer 2026
Our work focused on translating and evolving a newly developed brand system across both existing and net-new marketing templates. This included reskinning legacy assets for consistency, as well as designing new templates to support expanded campaign needs.
Feb–April 2026
Task 1: Template Reskin
We applied the new Ray-Ban Meta brand system across existing social marketing templates, modernizing and elevating the overall look and feel.
My design direction emphasized modularity, creating a flexible system that could adapt across formats while highlighting RBM’s updated editorial studio photography with sleek product renders.
tASK 2: Net New Templates – Spring/Summer 2026
As Ray-Ban Meta’s updated brand guidelines took shape, we extended the system by concepting new template directions to support a broader range of social storytelling.
Partnering with our Creative Directors, I was repsonsible for moodboarding two creative territories: “Style Study” and “All Caps Energy.” There was a delicate balance of brand-safe executions with more experimental, high-expression explorations, leaning into high-fashion and editorial motifs.
Direction 01: “Style Study”
A bold and minimalist typographic direction that keeps our esential messaging succint and to the point, meshed with colorblocks and a mix of dynamic product renders as well as editorial lifestyle imagery—built for our social feeds.
“Style Study” Moodboard
Direction 02: “All Caps Energy”
A bold and minimalist typographic direction that keeps our esential messaging succint and to the point, meshed with colorblocks and a mix of dynamic product renders as well as editorial lifestyle imagery—built for our social feeds.
Dead Concepts
Additional directions from yours truly that were pitched, explored, but not carried forward.
In Your Face leans into a minimalist luxury approach, placing the spotlight on the product and celebrating its finer details through close-ups and precision.
Shadow Play pushes Ray-Ban Meta into a more elevated streetwear space—embracing contrast, mood, and dramatic lighting to create a bolder, more expressive art direction.
Executive Design Director: Nate Scott
Executive Creative Director: Marian Froelich (Williams)
Group Design Director: Mark Yoon
Creative director: Warren Miller (copy)